Baillie Gifford, an independent investment firm, has announced that they will be sponsoring some of the UK's biggest literary festivals in 2010. With assets of around £55 billion at the end of last year, the firm are certainly in a position to be active in the promotion of literature throughout the country. Starting with the Bath Literature Festival, which opens on February 27th, Baillie Gifford will support seven festivals in total, including those in Cheltenham, Edinburgh and Windsor. They will also support the newly named, 'Scottish Mortgage Investment Trust Book Award'. The marketing director of the firm said, 'We like to believe in a correlation with the dilliegence and imagination that sucessful writers bring to the creative process and what we bring to investments here at Baillie Gifford'.
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