The National Theatre's 2009 live theatre project has been rewarded with a prize for innovation at the Arts and Business Awards. Audiences could pay £10 to see live plays in over 300 cinemas all around the world. Including a portrayal of 'All's Well That Ends Well' and Bennett's 'The Habit of Art', the selection boasted a notable performance from Helen Mirren in Racine's 'Phedre'. The judges said that 'the project had helped break new markets and attract new audiences'.
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