Saturday, 25 June 2011

Magic turns digital...



J. K. Rowling's Harry Potter series has long been a well-thumbed favourite on book shelves across the globe. Yet the popular wizarding tales are now going to be available to a new audience. Rowling has announced that the seven novels will be launched as e-books in September, alongside digital audio books to ensure subsequent generations will continue to be captivated by the magical world of Hogwarts.

The release will coincide with the launch of Pottermore, a site dedicated to the boy wizard which will provide users with an immersive interactive experience. Fans will be able to, amongst others things, choose a wand in Diagon Alley, travel to school on the Hogwart's Express, and be sorted into houses. Yet perhaps most exciting for Harry Potter's loyal following, is the announcement that Rowling herself will be posting new material online that she has been 'hoarding for years'. 'This is such a great way to give something back to the fans who made Harry Potter such a huge success', said Rowling.

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